Welcome to a blog by marketers for marketers. With nearly 20 years of experience spanning the tech sector, aviation, hospitality, and investment companies, We’ve witnessed firsthand the evolution from building websites in Notepad back in 1997 to leveraging modern headless frameworks today.
Understanding Your Audience
As a digital marketing technologists, work typically caters to two types of customers:
The Buyer - The end customer visiting our website.
The Colleague - Internal team members looking to engage the buyer.
Observations in Marketing
The Rise of GenAI Tools
Over the last two years, there has been a significant adoption of GenAI tools in marketing. This blog aims to provide a foundational understanding of how AI, GenAI, and data science can be applied effectively in your marketing strategies.
Blurring Lines Between Digital and Traditional Marketing
The distinction between digital marketing and traditional marketing within departments is fading. It's all just marketing now. Marketers from both digital and traditional backgrounds bring valuable skills and insights to today's organizations.
The Role of GenAI in Marketing
Despite its current hype, GenAI is still developing and isn't perfect. However, it holds great potential for transforming marketing practices. The key question for many CMOs is, “What can AI and GenAI do for my company?”
This blog will describe content using the following themes.
Introduction to AI in Marketing
Understanding the basics of AI and its implications for marketing.
AI Tools for Content Creation
Exploring various AI tools that assist in creating high-quality marketing content.
Marketing Automation with AI
How AI can streamline and enhance marketing automation processes.
AI for Data Analysis
Using AI to gather insights and make data-driven marketing decisions.
Personalization and Customer Experience
Leveraging AI to personalize marketing efforts and improve customer experience.
Case Studies and Success Stories
Real-world examples of successful AI implementation in marketing.
Ethics and Challenges in AI Marketing
Discussing the ethical considerations and challenges of using AI in marketing.
Future Trends in AI Marketing
Predicting future developments and trends in AI marketing.
By covering these themes, this blog aims to provide comprehensive insights and practical advice for marketers looking to integrate AI into their strategies.
Stay tuned for in-depth articles and valuable resources on each of these topics. If you feel a subject needs covering or a tool reviewed, let us know
Our team
We are a group of marketers from various backgrounds and industries who have joined forces to share our insights as we navigate the changing (yet thrilling) marketing landscape of today. We are early adopters, introverts, and extroverts, all striving to enhance our roles now and in the future.
Our culture
We dont have one. Do you?
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Latest thoughts
Below is a selection of handcrafted articles we've written on the subject of 'AI in marketing'
